Dziś wracamy do Was z kontynuacją serii słówek związanych z obszarem marketingu. Mamy nadzieję, że zapamiętaliście nasze propozycje z pierwszej części i jesteście gotowi na nową dawkę wiedzy. Zatem do dzieła!
KPI (Key Performance Indicator)
Wyjaśnienie w j.angielskim:
A type of measurement performance to evaluate the employee’s efforts.
Affiliate marketing
Wyjaśnienie w j.angielskim:
Paying someone else (business or influencers) to promote your products/services on their platforms.
Aggregated content
Wyjaśnienie w j.angielskim:
It’s when you collect content from several sources, correct it, and put it together into one piece.
Unique selling proposition (USP)
Wyjaśnienie w j.angielskim:
A USP is referring to what exactly makes your product stand out in comparison to the competition around it.
Anchor text
Wyjaśnienie w j.angielskim:
The text used in a hyperlink. Users constantly click on a word or phrase that is underlined and in blue. When clicked, they take you to a different page.
Cold calling/emailing
Wyjaśnienie w j.angielskim:
A tactic used by salespeople to contact potential customers via phone or email with whom the company has had no previous contact.
Press release
Wyjaśnienie w j.angielskim:
A press release is a tool made to announce something that is newsworthy in the most objective way possible.
Media Pitch
Wyjaśnienie w j.angielskim:
A media pitch is an outreach to journalists with the goal of getting them to use your press release as the basis for media coverage.
Buyer persona
Wyjaśnienie w j.angielskim:
Buyer personas are the imaginary people marketers target when they design ads or create content like website copy.
Customer journey
Wyjaśnienie w j.angielskim:
The customer journey is a phrase that businesses use to describe the process from when a potential customer shows interest in a product or service to the point that the interaction is finished.
Sales funnel
Wyjaśnienie w j.angielskim:
A sales funnel refers to the buying journey new leads take before they make a purchase.
To jak, zapamiętaliście?
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