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Słownictwo marketingowe: lista podstawowych słów i terminów cz.II

Dziś wracamy do Was z kontynuacją serii słówek związanych z obszarem marketingu. Mamy nadzieję, że zapamiętaliście nasze propozycje z pierwszej części i jesteście gotowi na nową dawkę wiedzy. Zatem do dzieła!



KPI (Key Performance Indicator)

Wyjaśnienie w j.angielskim:

A type of measurement performance to evaluate the employee’s efforts.


Affiliate marketing

Wyjaśnienie w j.angielskim:

Paying someone else (business or influencers) to promote your products/services on their platforms.


Aggregated content

Wyjaśnienie w j.angielskim:

It’s when you collect content from several sources, correct it, and put it together into one piece.


Unique selling proposition (USP)

Wyjaśnienie w j.angielskim:

A USP is referring to what exactly makes your product stand out in comparison to the competition around it.


Anchor text

Wyjaśnienie w j.angielskim:

The text used in a hyperlink. Users constantly click on a word or phrase that is underlined and in blue. When clicked, they take you to a different page.


Cold calling/emailing

Wyjaśnienie w j.angielskim:

A tactic used by salespeople to contact potential customers via phone or email with whom the company has had no previous contact.


Press release

Wyjaśnienie w j.angielskim:

A press release is a tool made to announce something that is newsworthy in the most objective way possible.


Media Pitch

Wyjaśnienie w j.angielskim:

A media pitch is an outreach to journalists with the goal of getting them to use your press release as the basis for media coverage.


Buyer persona

Wyjaśnienie w j.angielskim:

Buyer personas are the imaginary people marketers target when they design ads or create content like website copy.


Customer journey

Wyjaśnienie w j.angielskim:

The customer journey is a phrase that businesses use to describe the process from when a potential customer shows interest in a product or service to the point that the interaction is finished.


Sales funnel

Wyjaśnienie w j.angielskim:

A sales funnel refers to the buying journey new leads take before they make a purchase.


To jak, zapamiętaliście?

















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